September 8, 2021
It’s known as the “Crossroads of the World” and for several days Alberta oil is likely taking up a prime location – thanks to $100,000 worth of taxpayer money.
That’s how much the Canadian Energy Centre – better known as the War Room – is looking to spend on a billboard ad to be displayed in Times Square in New York City.
“Registrant will develop and implement a public relations campaign to encourage greater cross-border importation of Canadian energy products into the United States,” said the application form for the billboard, obtained by the Western Standard.
Details like how often the ads were flashed up weren’t available and the CEC only sent a written statement from its CEO Tom Olsen.
“As you know, our mandate is to proudly tell Canada’s energy story in key markets around the world, and where information campaigns can gain the highest profile,” said Olsen’s statement.
“In fact, we have posted an RFP on the Alberta Purchasing Connection for an agency of record that speaks clearly to an ongoing commitment to do just that. The RFP closes to bidders Sept. 22.”
Times Square is a major commercial intersection, tourist destination, and entertainment center in the middle of downtown Manhattan.
Wikipedia says Times Square is one of the world’s most visited tourist attractions, drawing an estimated 50 million visitors annually. Approximately 330,000 people pass through Times Square daily, many of them tourists, while more than 460,000 pedestrians walk through Times Square on its busiest days.