March 11, 2022
March 11th, 2022: On February 24, the Russian Federation launched air attacks on military installations and airports across the nation of Ukraine. This occurred shortly after the Russian President, Vladimir Putin, declared the separatist states of Donbas and Lugansk independent from Ukrainian control and sent his army in to “keep the peace” the day before.
Here at Ammo.com, sales have surged for the last two weeks, starting with the Russian invasion of Ukraine on February 24th:
- 166% increase in revenue
- 110% increase in transactions
- 59% increase in site traffic
- 31% increase in conversion rate
- 27% increase in average order value
State-by-State Breakdown of Ammo Sale Increases Due to Russia-Ukrainian War
The table below lists the top 10 states by total sales volume from February 24th until March 10th, and their corresponding percentage increase in sales volume when compared to the previous time period.
- State Ranking by Sales Volume displays the total sales volume (how much was ordered in United States dollars) on a state-by-state basis in column one. Column two shows how much sales have increased percentage-wise to that particular state since February 24th. Only states to which we sell are shown.
- Most Popular Caliber by Sales Volume displays the most popular caliber based on sales volume in that state in column three, as well as the increase for that caliber by state since February 24th. Columns five and seven display the second and third most popular calibers based on sales volume in that state; columns six and eight display how much the sale of those particular calibers has increased on a percentage basis.
Scroll down for a comprehensive breakdown of the effect Russia’s invasion of Ukraine has had on our recent sales from February 24th until March 10th.
|State Ranking by Sales Volume||Most Popular Caliber by Sales Volume||2nd||3rd|
|State||% Increase||% Increase||% Increase||% Increase|
|1. Texas||+154%||9mm Ammo||+93%||5.56×45 Ammo||+711%||223 Ammo||+1,364%|
|2. Florida||+88%||9mm Ammo||-2%||5.56×45 Ammo||+65%||223 Ammo||+331%|
|3. Washington||+240%||9mm Ammo||+250%||5.56×45 Ammo||+221%||7.62×39 Ammo||+120%|
|4. Georgia||+174%||9mm Ammo||+58%||5.56×45 Ammo||+95%||357 Magnum Ammo||+604%|
|5. Arizona||+168%||9mm Ammo||+171%||5.56×45 Ammo||+328%||223 Ammo||+10%|
|6. Pennsylvania||+132%||9mm Ammo||-43%||5.56×45 Ammo||+645%||12 Gauge Shotgun Shells||+718%|
|7. Michigan||+239%||5.56×45 Ammo||+261%||9mm Ammo||+100%||7.62×39 Ammo||+217%|
|8. Illinois||+192%||9mm Ammo||+12%||5.56×45 Ammo||+10%||7.62×39 Ammo||+311%|
|9. North Carolina||+199%||5.56×45 Ammo||+844%||9mm Ammo||-20%||7.62×39 Ammo||+448%|
|10. Ohio||+227%||9mm Ammo||+124%||5.56×45 Ammo||+∞%||223 Ammo||+1,233%|
Note: Due to city and state laws, Ammo.com does not ship ammunition to Alaska, Hawaii, Massachusetts, California, Washington, D.C., New York City, or Chicago. These jurisdictions, along with a handful of other states, have been excluded from the table above.
What’s Driving The Increase In Ammo Sales?
American gun owners are watching visceral, daily reminders of one reason why an armed populace is important: To defend against enemies, both foreign and domestic.
Weary following 2 years of a pandemic, protests, and the Biden presidency, the recent spike in sales indicates they are again worried about their capacity to buy ammo when they need it.
This could be caused by a fear that the Biden administration could use the Russian invasion of Ukraine as a clever means by which to “temporarily” ban private ammo sales by executive fiat in order to ostensibly send those rounds to NATO members and/or Ukraine in order to “support the war effort.”
After all, who knew before the pandemic that the CDC could unilaterally put a nationwide moratorium on evictions, eviscerating private property rights and contracts for over 18 months, until the Supreme Court finally curbed their previously-unknown power because Congress was gridlocked, per usual?