October 18, 2021
Over the weekend, the Madrid-based store, named Mujeres & Compania (Women & Company), had posted a TikTok showing the books being packed into a box to be returned to the publisher Penguin Random House. The video, which was widely shared on social media, has sparked furious debate.
It was prompted by the revelation on Friday that Mola, previously described by the publisher as a publicity-shy fortysomething university professor who wrote acclaimed crime thrillers in her spare time, was a front used for years by television script writers Agustin Martinez, Jorge Diaz, and Antonio Mercero.
The trio revealed their identity while accepting the 2021 Planeta Award and a cheque for €1 million ($1.16 million) at the 70th edition of the high-profile literary awards last week. During an interview with El Pais newspaper, Mercero said that they “didn’t hide behind a woman, we hid behind a name.”
However, the revelation rocked Spain’s literary world and drew anger from several influential personalities, including Beatriz Gimeno – former director of equality watchdog Women’s Institute – who branded the men as “scammers” who used the “false profile” to hoodwink “readers and journalists.”
Using the #CarmenMola hashtag, the bookstore posted the video as its “contribution” to the scandal on Saturday with an accompanying caption using a pun on the Spanish slang word ‘Mola’ (meaning cool) to say it was “more cool that men do not occupy it all”.
The store, which describes itself on Twitter as “feminist and non-sexist,” also mentioned in the video that, in 2018 – the year in which Mola’s bestselling book ‘La Novia Gitana’ (The Gypsy Bride) hit the shelves – “only 32% of the books published were written by women.”
Nuestra aportación al jastag Carmen Mola, pero Mola más que los señores no lo ocupen todo. #CarmenMola pic.twitter.com/XTu9kD1HAt
— Mujeres & Compañía (@LibreFeminista) October 16, 2021
However, the majority of Spanish social media users criticized the decision to remove Mola’s books as evidence of the store’s “sexism,” since it had not “judged the works on literary merit.” Many termed it “censorship” – with a number of people comparing the act to “book burning.”
No pues guao. No sexista y siempre pensamiento igualitario. Creo que a alguien le dieron en el ego. pic.twitter.com/btANqCcWKA
— Lordblow (@rod08072003) October 17, 2021
“If a bookstore sells only men’s books, you would criticize it as much as possible saying that they are macho, that women are not given the option of being a writer, etc. That is not equality and it is one thing that you should be clear about,” one user tweeted.
Several commenters said the store owners had been “blinded by ideology,” with one person claiming they had “confused feminism with hembrism” – apparently referring to the theory that legitimizes contempt and attacks on men because of their sex. Another person described the act as “machismo with skirts.”
Exactamente, son el machismo con faldas. Que vergüenza dan, con todo lo que habíamos conseguido. Una pena.
— Susana (@susie_top10) October 18, 2021
Others came out in defense of the store, with some users noting that it was its right as a private company to decide which books to stock.
Censurando no. Es una librería y sus propietari@s decidieron vender únicamente libros de mujeres.
Como ahora se sabe que la escritora Carmen Mola no existe realmente, han decidido retirar sus libros y devolverlos a la editorial.
Así podrás ir a comprarlos a cualquier librería.
— N. Amado (@NPadral) October 16, 2021
In response to the backlash – described by the store as “patriarchal violence” that was “inevitable” after its “political decision” – the owners then tweeted on Sunday that it had decided to “block trolls” and take some “time offline” for the “self-care” of the shop and its customers.
🌱Domingo de autocuidado🌱
Como librería que cuida un fondo especializado de autoras, sabemos lo que implica tomar decisiones políticas que atraen sin remedio violencia patriarcal… para nosotras y para ti, autocuidado es también bloquear trolls y permitirnos tiempo offline 💃🏾 pic.twitter.com/F9ZsvMOzEu
— Mujeres & Compañía (@LibreFeminista) October 17, 2021