November 9, 2021
The item will be available in black, red, green and yellow and will be priced at $40.66.
United Colors of Benetton has unveiled a series of unisex hijabs.
The firm created it in collaboration with Italian rapper Ghali Amdouni as part of his Ghali collection.
“The hijab is a unique garment that I wanted very much. There was no resistance from the company to include it in the collection. When I was a child, I was bullied at school, there was no one to represent me, while now it is normality. I am tired of hearing how everything Arab or Tunisian is associated with something negative. When I was little, my mother was afraid that I would go out with my Arab companions, she preferred that I have Italian friends. Now I think it is important to say that this diversity is an added value, it is what makes me unique,” the rapper reportedly said.
He posed in a hijab for his 1.6-million audience on Instagram.
View this post on Instagram
The hijab will be available in black, red, green and yellow for $40.66.
Photos of the accessory were shared online.
Unisex hijab by @benetton ❤️
Now men can also cover their shame. No need for them to be walking around immodest and naked like animals.
— ZionWarrior (@ZionWarrior6) November 8, 2021
United Colors of Benetton sells unisex hijab: Italian fashion brand launches range of Muslim headwear in variety of colours that can be worn by men or women for £29.95 https://t.co/4GKRDtUAYJ pic.twitter.com/900d6IBxK4
— Showbiz (@showbiznotices) November 8, 2021
The idea of a unisex hijab has provoked a mixed response from netizens.
Some of them used it as a source of inspiration to create memes…
— SKIPPYO006 (@MFelfa) November 9, 2021
[In the 80s it was fashionable, except there it is, a hijab, so Muslims, Islam…]
Benetton launches a balaclava – and brands it a ‘unisex hijab’.
— 🇦🇺🇳🇿 The Cynical Hun 🇬🇧🇺🇸 (@TheCynicalHun) November 8, 2021
— Thomas Joly (@ThomasJoly60) November 9, 2021
Others wondered if the brand would go any further to meet other Muslim requirements for clothes.
wonder when Benetton introduces enormous sheets for men to hide the rest of their bodies too, next to the hijab. 🧕🏼
— Sippy 🌍 (@sippyvanakker) November 8, 2021